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join us on Thursday, November 18th at 11:00AM ET/8:00AM PT

In the face of constant change and disruption, B2B buyers have experienced a dramatic shift in how they engage with, and consume content. As we round out 2021, it has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer focussed. Content — both new and existing — will help teams achieve these aims and emerge into a new normal on sound footing.

In this webinar, we’ll dive into content engagement data from millions of sessions across hundreds of B2B companies to answer your most pressing questions. Here’s a sneak peek at what you’ll learn:

  • The types of content B2B prospects engage with most
  • The time prospects spend engaging with different content types
  • The content and sequences that convert at the highest rates
  • How prospects engage with different content types: i.e. eBooks relative to Infographics

Get crucial clarity on the trends that have impacted B2B marketing in 2021, and the principles and insights that can help your organization connect with increasingly empowered customers and prospects. Register today for our 2021 Trends in B2B Content Production, Activation, and Engagement webinar on November 18, at 11 AM ET / 8 AM PT.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 2nd, 2018

Something About Content Syndication

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August 9th, 2018

Something About Paid Ads and Social

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 16th, 2018

Something About Online and Offline Events

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 23rd, 2018

Something About Meaurements Across All Channels

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Featuring:

Headshot of Rebecca Kalogeris
Rebecca Kalogeris 
Vice President, Marketing & Product Strategy
Pragmatic Institute
Headshot of Nick Edouard

Nick Edouard
Co-Founder and CPO
PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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