With a subtitle (also about something)
Hyper-personalized, on-demand experiences like Amazon and Netflix have set a high bar for content discovery and delivery in B2B marketing.
The expectations of B2B buyers have changed radically. Unfortunately, B2B marketing has not. For the B2B Visionaries Series, we invite the industry’s top digital experts and marketing leaders to demystify today’s transformations and sketch out the roadmap to take your marketing from Blockbuster to Netflix.
That’s why we’ve invited Michael McLaren and Sudeshna Sen from Merkle B2B to discuss the state of B2B marketing today and in the future. We’ll cover how content intelligence can help marketers understand their content and its performance, as well as deliver on the vision of improving the customer experience through more relevant, personalized content recommendations.
Join us for a discussion of these topics and more on Wednesday, July 14th at 11AM ET/8AM PT.
“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”
Doan Thai
Digital Engagement Manager
Cisco
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Michael McLaren |
Sudeshna Sen VP, Marketing Strategy and Analytics Merkle B2B |
Nick Edouard |
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