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join us on Wednesday, July 14th at 11:00AM ET / 8:00AM PT

Hyper-personalized, on-demand experiences like Amazon and Netflix have set a high bar for content discovery and delivery in B2B marketing.

The expectations of B2B buyers have changed radically. Unfortunately, B2B marketing has not. For the B2B Visionaries Series, we invite the industry’s top digital experts and marketing leaders to demystify today’s transformations and sketch out the roadmap to take your marketing from Blockbuster to Netflix.

That’s why we’ve invited Michael McLaren and Sudeshna Sen from Merkle B2B to discuss the state of B2B marketing today and in the future. We’ll cover how content intelligence can help marketers understand their content and its performance, as well as deliver on the vision of improving the customer experience through more relevant, personalized content recommendations.

Join us for a discussion of these topics and more on Wednesday, July 14th at 11AM ET/8AM PT.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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July 26th, 2018

Something About Websites

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 2nd, 2018

Something About Content Syndication

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 9th, 2018

Something About Paid Ads and Social

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Featured in this session:

Michael McLaren

Michael McLaren
Global CEO
Merkle B2B

Sudeshna Sen
Sudeshna Sen
VP, Marketing Strategy and Analytics
Merkle B2B

Nick.jpeg

Nick Edouard
Co-founder and Chief Product Officer
PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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