With a subtitle (also about something)
On August 14th we’re opening up the PathFactory floor for a tour in Sunnyvale, California. Join us for breakfast and sessions from current PathFactory power users, Mervyn Alamgir and Tim Noble of TIBCO Software, Mallory Dolan and Pragya Singh of Infoblox and CEO of top B2B agency DemandGen, David Lewis.
They were once where you are now - constantly striving for better results and considering the big changes necessary to make it happen. Now, they've walked the walk and are primed to share their stories of supercharged success with you.
By now, you’ve heard plenty about PathFactory from PathFactory. Now hear from the marketers reshaping B2B with Content Insight & Activation.
The Living Room at The Pad |
Tuesday, August 14th |
“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”
Doan Thai
Digital Engagement Manager
Cisco
One of the most important skills to master in life is your ability to communicate. Some of earliest forms of communication began as illustrated stories on the walls of caves to teach others how to survive and prosper. Fast forward 40,000 years and we now know that engagement through storytelling is rooted in our biology. Breakthroughs in neuroscience have helped us understand how the brain works and how you can use the power of storytelling to influence your audiences like never before. Get ready for one of the most engaging presentations you’ve ever attended as you both experience and learn storytelling frameworks and techniques you can incorporate into every sales and marketing initiative.
David Lewis, CEO of DemandGen |
Infoblox had a mountain of valuable content; however, buyers could only consume one piece at a time, causing a buying cycle bottleneck. And when someone did click or download an asset, they couldn’t tell how deeply their buyer was interacting with it.
In this session, Infoblox will share how they solved their content delivery problem using PathFactory’s Content Insight and Activation Platform. Now, with every click, prospects are guided to the start of a cohesive content journey instead of a dead-end experience. Using PathFactory’s Content Insight they now know how much time prospects are spending with their content so they can optimize it and encourage content consumption like never before.
Join Infoblox’s Campaign Operations Manager, Mallory Dolan, and Web Developer, Pragya Singh as they discuss:
How to optimize an email nurture program by delivering more content with each and every click
How to identify the hottest leads and know when to deliver them to sales
How they boosted overall content engagement by 45%
Mallory Dolan, Campaign Operations Manager, Infoblox |
|
Pragya Singh, Web Developer at Infoblox |
The TIBCO marketing team always had nurture programs, but they didn’t always know exactly how engagement with the content they delivered through those nurture programs impacted their marketing funnel, sales pipeline, and revenue. Using PathFactory and Marketo, Mervyn and his team activated each piece of content in their nurture programs and began to measure Engaged Intent, the leading indicator of sales readiness and marketing performance.
As a result of this data-first approach, they’ve seen a significant lift in conversion rates throughout the funnel and generated a 5X increase in opportunities. They’re are also using the insights from this data to design more effective and engaging account-based marketing programs and Web experiences.
Join this session to learn:
How to take a more data-driven approach to your nurture programs and campaigns
How Engaged Intent data can prove the impact of content on pipeline
How TIBCO saw a 5X lift in opportunities by activating their content and leveraging engaged intent data
Mervyn Alamgir, Sr Director of Digital Marketing at TIBCO Software |
|
Tim Noble, Digital Marketing Specialist at TIBCO Software |
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
8:30AM |
Registration & Breakfast |
9:05AM |
How to Incorporate Story Into Your Sales and Marketing Initiatives with David Lewis |
9:35AM |
PathFactory Overview: One Simple Change to Supercharge Your Marketing with Chris Vandermarel |
10:00AM |
How Infoblox Increased Engagement By 45% Using Content Insight And Activation with Mallory Dolan & Pragya Singh |
10:45AM |
Break |
11:05AM |
The New Content Analytics That TIBCO Software Uses To Generate More Engaged Audiences and Better Pipeline Results with Mervyn Alamgir & Tim Noble |
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