How Infoblox Increased Engagement By 45% Using Content Insight And Activation

Infoblox had a mountain of valuable content; however, buyers could only consume one piece at a time, causing a buying cycle bottleneck. And when someone did click or download an asset, they couldn’t tell how deeply their buyer was interacting with it.

In this session, Infoblox will share how they solved their content delivery problem using PathFactory’s Content Insight and Activation Platform. Now, with every click, prospects are guided to the start of a cohesive content journey instead of a dead-end experience. Using PathFactory’s Content Insight they now know how much time prospects are spending with their content so they can optimize it and encourage content consumption like never before.

Join Infoblox’s Campaign Operations Manager, Mallory Dolan, and Web Developer, Pragya Singh as they discuss:

• How to optimize an email nurture program by delivering more content with each and every click

• How to identify the hottest leads and know when to deliver them to sales

• How they boosted overall content engagement by 45%

Presented by:

	Mallory Dolan, Campaign Operations Manager, Infoblox
	Pragya Singh, Web Developer at Infoblox

The New Content Analytics That TIBCO Software Uses To Generate More Engaged Audiences and Better Pipeline Results

The TIBCO marketing team always had nurture programs, but they didn’t always know exactly how engagement with the content they delivered through those nurture programs impacted their marketing funnel, sales pipeline, and revenue. Using PathFactory and Marketo, Mervyn and his team activated each piece of content in their nurture programs and began to measure Engaged Intent, the leading indicator of sales readiness and marketing performance.

As a result of this data-first approach, they’ve seen a significant lift in conversion rates throughout the funnel and generated a 5X increase in opportunities. They’re are also using the insights from this data to design more effective and engaging account-based marketing programs and Web experiences.

Join this session to learn:

• How to take a more data-driven approach to your nurture programs and campaigns

• How Engaged Intent data can prove the impact of content on pipeline

• How TIBCO saw a 5X lift in opportunities by activating their content and leveraging engaged intent data

Presented by:

	Mervyn Alamgir, Sr Director of Digital Marketing at TIBCO Software
	Tim Noble, Digital Marketing Specialist at TIBCO Software

August 9th, 2018

Something About Paid Ads and Social

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August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.