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Widespread demographic and behavioural changes have completely reshaped B2B buyers over the last few years.

 

Digital natives are now leading buying committees and on-demand experiences like Netflix, Spotify, and Amazon have set a whole new bar for the end-to-end customer experience.

B2B buying veterans are now used to always-on digital experiences and 80% of those millennials now sitting on buying committees said they would never complete a lead-gen form1. Is your marketing ready to adapt?

In The Birth Of The B2B Consumer2, Forrester has created the ultimate playbook for the new buyer’s journey. With this report, understand the 5 ways to engage the evolved B2B buyer and keep your marketing up to speed.

1) LinkedIn Survey noted in "Millennial Minute: Meet the New Tech Buying Committee," LinkedIn Marketing Solutions Blog, March 13, 2017.
2) Originally published October 2017

Quote

“The history of business reveals a host of failed companies that waited too long to adapt to buyer’s changing behavior.”

The Birth Of The B2B Consumer
By Steven Casey

Forrester Principal Analyst

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

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August 2nd, 2018

Something About Content Syndication

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August 9th, 2018

Something About Paid Ads and Social

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August 16th, 2018

Something About Online and Offline Events

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August 23rd, 2018

Something About Meaurements Across All Channels

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