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join us on Thursday, March 19th at 1PM ET/10AM PT

Nokia has a long history in the telecommunications space but needed an innovative way to establish its reputation in a new market. This required a fresh approach to educate a mainly millennial audience about its solutions.

To accelerate this education, Nokia reshaped their campaign strategy across multiple channels to deliver the start of a journey, not the end. Wherever they engage, their audience can consume other relevant assets, expertly curated just for them. Additionally, by serving forms on the right content at the right time, more unknown visitors are willing to share their information.

Now, Nokia consistently increases the number of target account visitors to specially-curated content, identifies new potential targets, and qualifies leads based on content engagement.

Join us Thursday, March 19th at 1PM ET/10AM PT to learn how Nokia:

  • Engages millennial B2B decision-makers and their circle of influence
  • Doubled engagement at target accounts with help from PathFactory insights
  • Saw target accounts engaging for an average of 15 mins per session after providing unrestricted access to content
Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

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August 2nd, 2018

Something About Content Syndication

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August 9th, 2018

Something About Paid Ads and Social

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August 16th, 2018

Something About Online and Offline Events

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August 23rd, 2018

Something About Meaurements Across All Channels

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Featuring:

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Zsuzsanna Blau 
Sr Manager, Global Enterprise Marketing Campaigns 
Nokia

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Gary Holland
Marketing Campaign Strategist
Nokia

The Channel Pannel

TRULY TASTEFUL

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AFFORDABLE PRICES

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WE DELIVER

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