The Landing Page About Something
With a subtitle (also about something)
join us on Thursday, August 13th at 1PM ET/10AM PT
If you’re not using data to understand how your content fits within the buyer’s journey, you’re playing a guessing game where the odds of success are low.
This was a gamble that Caitlin Ridge, Director of Corporate Marketing at Allocadia, wasn’t willing to take. Instead, by capturing and analyzing engagement data at every stage of the buyer’s journey, the right content reaches their audience at the right time, leading to some big time brag-worthy results.
In this Marketing Tune Up Series session, see first-hand how Caitlin’s team opted for the scientific approach and created a marketing masterpiece.
Join The Art & Science of Content on Thursday, August 13th at 1PM ET/10AM PT to learn:
- How content engagement data helps her team optimize campaigns across channels such as the website, paid ads and ABM campaigns
- Why having the right tech in place is critical for executing this strategy at scale
- The model for how to match the right content to the right buyer at the right time to improve conversion rates
- How to demonstrate the value of content using results like a 2X higher average engagement time for closed-won opps
“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”
Doan Thai
Digital Engagement Manager
Cisco
Sessions
July 19th, 2018
Something About Email
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July 26th, 2018
Something About Websites
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
August 2nd, 2018
Something About Content Syndication
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
August 9th, 2018
Something About Paid Ads and Social
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
August 16th, 2018
Something About Online and Offline Events
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
August 23rd, 2018
Something About Meaurements Across All Channels
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Featuring:
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Caitlin Ridge Director of Corporate Marketing Allocadia |
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Cassandra Jowett |
The Channel Pannel
TRULY TASTEFUL
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8 CITIES
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AFFORDABLE PRICES
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WE DELIVER
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