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join us on Tuesday, August 18th at 1PM ET/10AM PT

In an all-digital B2B marketing world, it's not enough to just send one-off email campaigns or even drip nurture campaigns anymore. It's all about delivering an intelligent content journey that helps buyers find the information they need when they need it. Then, you need to measure that journey using the only metric that matters: content consumption.

Join this discussion featuring Ajay Awatramani, Global Head of Product at Marketo; Vanessa Porter, Director of Demand Generation at VMware's Carbon Black Security Business Division; and Chris Vandermarel, PathFactory's resident Marketo expert and Director of Product Marketing to learn how to:

  • Move from campaigns to content journeys and beyond to see the best possible digital marketing results
  • Make content performance analytics a key part of your marketing strategy
  • Make content consumption data actionable for everyone, including sales
  • Integrate PathFactory and Marketo for more powerful automation
Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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July 26th, 2018

Something About Websites

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 2nd, 2018

Something About Content Syndication

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 9th, 2018

Something About Paid Ads and Social

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Featuring:

ajay.jpeg
Ajay Awatramani
Global Head of Product
Marketo

Vanessa Porter.jpeg
Vanessa Porter
Director of Demand Generation
VMware's Carbon Black Security Business Division

 
chris.jpeg
Chris Vandermarel
Director of Product Marketing
PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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