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join us on Thursday, September 24th at 1PM ET/10AM PT

Customer experiences in our personal lives feel so effortless because they’re incredible at delivering the content or products we’re looking for when we’re looking for it. B2B is a lot more complicated, but it doesn’t have to feel that way for our buyers and customers, who increasingly expect highly personalized, frictionless experiences on your website and other marketing channels.

If you’re not Netflix or Amazon, what does it take to deliver those experiences? And what does personalization mean in B2B, anyway?

In this session, Nick Edouard, co-founder and Chief Product Officer at PathFactory, will answer those questions and share why it’s so important for companies to turn their content into structured data and combine that with visitor engagement to create magical B2B experiences that meet the demands of buyers in an all-digital world.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 2nd, 2018

Something About Content Syndication

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 9th, 2018

Something About Paid Ads and Social

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Presented by:

Nick.jpeg
Nick Edouard
Co-founder and CPO
PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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