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join us on Thursday, June 10th at 11AM ET/8AM PT

B2B marketing organizations struggle with a lack of content performance insights.

Without in-depth content data and analytics, marketers can’t make important content strategy decisions and content engagement suffers. For example, Forrester benchmark data indicates that 59% of B2B marketing organizations say they can view content performance metrics by “campaign,” yet only 34% can do the same by “theme or topic.” No wonder B2B marketers have a hard time creating relevant, contextual content experiences.

In this webinar, guest speaker, Forrester VP, research director and content expert, Christine Polewarczyk, will explain the content engine improvements B2B marketing organizations must prioritize to improve their content intelligence and deliver data-informed, personalized content experiences that drive growth and engagement.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 2nd, 2018

Something About Content Syndication

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 9th, 2018

Something About Paid Ads and Social

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Featuring:

Headshot of Christine Polewarczyk
Christine Polewarczyk
VP, Research Director - Content Strategy and Operations
Forrester

Headshot of Nick Edouard

Nick Edouard
Co-Founder and CPO
PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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