With a subtitle (also about something)
B2B marketing organizations struggle with a lack of content performance insights.
Without in-depth content data and analytics, marketers can’t make important content strategy decisions and content engagement suffers. For example, Forrester benchmark data indicates that 59% of B2B marketing organizations say they can view content performance metrics by “campaign,” yet only 34% can do the same by “theme or topic.” No wonder B2B marketers have a hard time creating relevant, contextual content experiences.
In this webinar, guest speaker, Forrester VP, research director and content expert, Christine Polewarczyk, will explain the content engine improvements B2B marketing organizations must prioritize to improve their content intelligence and deliver data-informed, personalized content experiences that drive growth and engagement.
“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”
Doan Thai
Digital Engagement Manager
Cisco
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Christine Polewarczyk VP, Research Director - Content Strategy and Operations Forrester |
Nick Edouard |
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