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join us on Wednesday, July 19th at 1 PM ET/10 AM PT

B2B companies have learned the hard way that bigger doesn’t always mean better when it comes to building a martech stack that converts and drives ROI. Increasing deal velocity, shortening sales cycles, and ultimately driving revenue requires multifunctional investments, not just point solutions.


Siemens’ Shelly Aufray, Lead Management and Digital Marketing Campaign Strategist, Factory Automation, discusses how PathFactory's content intelligence platform cut through Siemens' complex martech landscape, unified their GTM strategy and led to the creation of a new lead scoring model, resulting in higher conversions and greater alignment across the sales and marketing teams.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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July 26th, 2018

Something About Websites

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August 2nd, 2018

Something About Content Syndication

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August 9th, 2018

Something About Paid Ads and Social

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August 16th, 2018

Something About Online and Offline Events

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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August 23rd, 2018

Something About Meaurements Across All Channels

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Featuring:


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Christine Polewarczyk
SVP of Product Marketing and Research, PathFactory

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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