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Featured Person

Jenna Smith

Senior Customer Success Manager

The Future of Work: How Content AI, Automation and Analytics Are Changing B2B Marketing

join us on Wednesday, April 12th at 1:00 PM ET

Content AI, automation and analytics are no longer nice-to-haves in a B2B martech stack. Without them, B2B organizations can’t personalize, optimize or track buyer journeys and customer experiences.

B2B organizations need more sophisticated content engine capabilities to deliver the self-service, digital-first experiences their audiences now want and expect.

In this B2B Visionaries episode, Aprimo’s CMO Ed Breault and PathFactory’s SVP of Product Marketing, Christine Polewarczyk will discuss the latest trends in content AI, automation and analytics, explain how these capabilities work, and share specific ways marketers can use them in marketing strategy and execution to drive more efficiency, growth and personal career opportunities.

Quote

“Delivering always-on educational content with PathFactory boosted customer adoption by 3.5x and gives us invaluable insight into content performance.”

Doan Thai

Digital Engagement Manager

Cisco

Sessions

July 19th, 2018

Something About Email

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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July 26th, 2018

Something About Websites

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 2nd, 2018

Something About Content Syndication

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 9th, 2018

Something About Paid Ads and Social

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 16th, 2018

Something About Online and Offline Events

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

August 23rd, 2018

Something About Meaurements Across All Channels

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Featuring:

Headshot of Christine Polewarczyk
Christine Polewarczyk
SVP Product Marketing and Research
PathFactory
Headshot of Nick Edouard

Ed Breault
Chief Marketing Officer
Aprimo

The Channel Pannel

TRULY TASTEFUL

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8 CITIES

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AFFORDABLE PRICES

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WE DELIVER

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