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B2B Buyers Are Behaving More Like Consumers Every Day
A broad scope of demographic and behavioral changes has fostered increasing numbers of B2B buyers whose B2C experiences directly inform their preferences. Now more than ever, in order to adapt B2B marketers need to deeply understand their audiences, reimagine their strategies, and be agile.
Here’s something to think about: 73% of Millennials in the workforce are already involved in purchasing decisions for their organizations. Those same Millennials will comprise 44% of the total US workforce by 20251. Is your marketing primed to meet their needs?
In The B2B Consumer Grows Up2, we believe Forrester provides the ultimate guide on how to market to the buyers of today. With this report, you’ll understand the 5 ways to engage your B2B buyers and keep your marketing up to speed.
1) Adam Vasquez and Heather Wadlinger, Ph.D., “B2B Report Millennials,” Sacunas, March 2016
2) Originally published March 2 2020
“The self-directed digital-first nature of the B2B consumer buying journey is a critical trend, and B2B marketers must now fill that gap in the lifecycle.”
The B2B Consumer Grows Up
By Steven Casey
Forrester Principal Analyst
Sessions
July 19th, 2018
Something About Email
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July 26th, 2018
Something About Websites
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August 2nd, 2018
Something About Content Syndication
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August 9th, 2018
Something About Paid Ads and Social
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August 16th, 2018
Something About Online and Offline Events
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August 23rd, 2018
Something About Meaurements Across All Channels
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